I am trying to update and retain current subscribers for a Tween magazine geared to Tweens ages 9-14. I would not only like to market to 8 yr. olds (they're wanna be tweens) but retain current subscribers, especially those ready for magazines like Seventeen. My thoughts are incorporating a magazine blog??? where they can share ideas in and with an elite group of peers. I feel this would be educational and savvy in there perspective. Of course it would have to be monitored. This magazine also prides itself in their policy of refusing outside advertising.
The following are my two main focal points:
1. What types of market research should Tween employ to determine the market potential for magazine?
2. By targeting the 9 to 14 year old market, Tween will need to attract new 9 year old girls each year and will lose readership as they age. What are the challenges that this presents to Tween?
Let me know if you're interested!
Lawn Masters, LLC