Question: Marketing Principles -Assignment Distribution
1) "Many manufacturers sell products in outlet stores at 25-70 percent off retail prices. Retailers do not like the added competition from their own suppliers despite manufacturers' claims that they are only selling last season's merchandise."
a) How could business objectives, buyer behavior, product attributes, or environmental forces affect a manufacturer's decision to distribute through outlet stores?
b) By selling in outlet stores, how have these manufacturers changed their intensity of market coverage? How is customer service different at an outlet store?
2) Identify the intensity of market coverage for each of the following products:
a) Potato chips __________
b) Gucci handbags __________
c) Large-screen televisions __________
d) Rolex watches __________
e) Clinique cosmetics __________
f) Bottled flavored water __________
g) Range Rover vehicles __________
h) Stereo systems __________
i) Levi jeans __________
j) Apple personal computers __________
k) Gasoline __________
l) Cannondale bicycles __________
m) Jaguar automobiles __________
n) Nintendo video games __________
o) Reebok shoes __________