Global business strategy:
Description:
Select any one of the questions cited below and write an essay. Ensure your answer adheres to the academic conventions in terms of the use of citations, references and bibliography. Also ensure you have referred to the relevant Assessment Criteria as shown in the Module Guide.
In answering the question, you should try to achieve a well-balanced assignment in terms of the application of academic literature and inclusion of practical business / company examples.
A brief introduction at the start of your essay, as well as a final conclusion, should also be included. All diagrams, figures, statistical data etc. should be cited in the Appendix section and the word count should be clearly noted at the end of the essay (i.e. immediately after the conclusion).
In this essay, I will choose P&G (Procter & Gamble) as my company. Your analysis should draw on the strategy and experience of a single in-depth company case study of your choice, which should be explored throughout the essay.
Meanwhile, you need to connect with some relevant concepts of theories related to Global business strategy, such as PEST, Porter’s Five Forces, VRIO, Corporate-level strategy, business-level strategy, first- mover advantage, Merge& Acquisition and CSR.
This essay should answer all of the following questions.
Questions:
1. Critically evaluate how formulating and implementing a successful business strategy in the developed economies differ from that of the emerging economies. How should a company overcome these differences in order to become a truly global company?
2. Critically discuss the extent to which you agree with the popular view that a firm’s success or failure around the globe is highly influenced by its environment and in its ability to operate effectively in different institutional settings?
3. Critically evaluate the costs and benefits for an international company in pursuing a strategy of “first-mover advantage” in newly emerging markets. Is this is a sustainable strategy to pursue?
4. Evaluate the advantages and disadvantages associated with international mergers and acquisition strategy explaining the role that this strategy may play in contributing to a company’s vision in becoming a truly global organisation.
5. Compare and contrast the range of global business strategies available to companies and discuss the bases on which management should adopt the most appropriate strategy.
6. Critically discuss why and how Multinational Enterprises should ensure they have in place a suitable Corporate Social Responsibility (CSR) strategy. What are the barriers to achieving a sustainable CSR programme?