Assignment Problem: Case Study Report and Presentation
Assignment Objectives:
Applicable course objective:
A) Critically analyze business requirements from an information systems perspective
B) Critique information systems concepts to identify and resolve problems within a business context
C) Identify the appropriate information systems to develop practical solutions within a business context
D) Communicate information systems concepts to both technical and non-technical audiences within a business context.
Applicable graduate qualities and skills gained from this assessment instrument:
- Problem Solving (Skill U2)
- Written & Oral Communication (Skill U4)
Problem 1: What Information Technology Strategies should the Business consider to obtain / retain competitive advantage in their market space?
Problem 2: What type of hardware and software, including networking infrastructure and/or a combination of cloud services, should the business acquire and/or procure to expand their capabilities to meet their new e-business initiative?
Problem 3: What would be the benefits to the business of implementing a customer relationship management system?
Problem 4: What issues should the business be aware of when embarking on a social media presence?
TASK 1: PERSONAL RESEARCH JOURNAL (250 TO 500 WORDS)
Prepare a journal that records your activities and progress related to completing this assignment. In date order, clearly list the following:
Report Section 1: Business Strategy
What Information Technology Strategies should the Business consider to obtain / retain competitive advantage in their market space?
- Using Porter's Five Forces Model, discuss how each of the five forces relates to Dr Lock-Holmes's business. Justify your answer.
- What should be the business's focus? Discuss what the business's focus is in relation to Porter's Three Generic Strategies. Justify your answer.
- What are the benefits to the business of Supply Chain Management and what are the types of metrics the business should be using to measure the performance of their Supply Chain Management? Justify your answer.
- Discuss what are the Upstream and Downstream steps involved in the business's Supply Chain Management. Justify your answer.
Report Section 2: Hardware, Software and Networking Infrastructure / Cloud Services
What type of hardware and software, including networking infrastructure and/or a combination of cloud services, should the business acquire and/or procure to expand their capabilities to meet their new e-business initiative?
- Develop a computer hardware proposal (including printer(s)) to allow the business to provide up to twenty-five (25) staff with computer access, including current Australian prices for the equipment. If you decide on a cloud-based infrastructure solution, develop the proposal to enable cloud services for infrastructure for server and data storage requirements. Justify why your proposal is necessary for the business.
- Develop a computer software proposal, including both system and application software, to support the proposed computer hardware proposal, including current Australian prices for the software. If you decide on a cloud-based software solution, develop the proposal to enable cloud services for software for e-commerce solutions. Justify why your proposal is necessary for the business.
- Develop a networking and communications proposal, including a suggested network architecture, topology and communication medium to support the proposed computer hardware and software proposal, including current Australian prices. If you decide on a cloud-based network solution, develop the proposal to enable cloud services for platform for networking and network security requirements. Justify why your proposal is recommended for the business.
- Include a diagram of the proposed hardware, software and network infrastructure; or the proposed cloud solution architecture; to help Dr Lock-Holmes visualize what you are recommending.
Report Section 3: Customer Relationship Management
What would be the benefits to the business of implementing a customer relationship management system?
- How could the business support its customer facing day-to-day operations through the use of an operational customer relationship management system for marketing? Justify your answer.
- How could the business support its customer facing day-to-day operations through the use of an operational customer relationship management system for sales? Justify your answer.
- How could the business support its customer facing day-to-day operations through the use of an operational customer relationship management system for customer service? Justify your answer.
- In what different ways could Dr Lock-Holmes use metrics from the business's customer relationship management systems to track and monitor performance for sales, service and marketing. Justify your answer.
Report Section 4 -Social Media
What issues should the business be aware of when embarking on a social media presence?
- Outline to Dr Lock-Holmeswhy the business should also be considering using Social Media as an avenue for communicating with their customers and promoting their brand.
- Review and critique, including providing screen captures, the social media presences of three (3) other businesses that sell similar products to Dr Lock-Holmes's.
- How should the business manage their social media presence? Develop a draft Social Media Policy for the business that they can implement if they were to embark on a social media strategy.
Report: Conclusions and Recommendations To The Business
Your report must comprise separate conclusions and recommendations sections.
- Conclusions provide a summary of your key findings from the body of the report.
- Recommendations provide a summary of the recommendations to the business based on the research conducted in the report.
TASK 2: POWERPOINT PRESENTATION TO CLIENT
Dr Hach G Wells has asked you to provide a professionally developed business presentation to the client, Dr Lock-Holmes, outlining the project scope, key findings and key recommendations from the Case Study Report. Create a Microsoft PowerPoint Presentation.
Make sure that your professional developed business presentation is prepared so that it conforms to the course StudyDesk presentation resources. These resources include, but are not limited to the Practical Appendixes found on the Study Schedule and Module Materials and various videos. Please explain.
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Attachment:- Professional Skills for Information Systems.rar