Business Global Strategic Management:
Textbook: Mike Peng (2014). Global Strategic Management (3rd ed.), Cengage Learning
Other useful and relevant texts you are encourage to consult include:
• Bartlett, Christopher A., and Paul W. Beamish. Transnational Management: Text Cases and Readings in Cross Border Management. 7th ed. Burr Ridge, IL: McGraw-Hill/Irwin, 2014
• Ghemawat, P. (2007), Redefining global strategy, Boston: Harvard Business School Press.
• Rugman, A., 2010, (ed.), The Oxford Handbook of International Business, (2nd ed.), Oxford University Press, Oxford.
1. From an industry-based view, assess the strength of the five forces and determine the extent to which Ryanair is positioned against those forces.
2. From a resource-based view, what explains Ryanair’s success?
3. From an institution-based view, assess the opportunities and threats presented by the current and future institutional environment (both formal and informal). How should Ryanair respond?
4. What is your evaluation of the proposal that Ryanair offer free flights in perpetuity? Draw on the three views in your answer.
5. ON ETHICS: Evaluate Ryanair’s ethical (or unethical) behavior, especially in light of the questionable practices discussed in the case. What changes, if any, would you recommend to CEO Michael O’Leary?