1. Describe the principles of building a guerrilla marketing plan and explain the benefits of preparing one.
2. Explain how small businesses can pinpoint their target markets.
3. Discuss the role of market research in building a guerrilla marketing plan and outline the market research process.
4. Describe how a small business can build a competitive edge in the marketplace using guerrilla marketing strategies: customer focus, quality, convenience, innovation, service, and speed.
5. Discuss the marketing opportunities the Internet offers entrepreneurs and how to best take advantage of them.
6. Discuss the “four Ps” of marketing—product, place, price, and promotion—and their role in building a successful marketing strategy.