Develop Product Knowledge Assignment
Assessment Information - This assessment has the following two events:
Assessment Event 1 - Short Answer Questions
There are three questions that will provide us with evidence on your general knowledge of the importance of features, benefits, understanding competitor's product attributes, and the application of relevant legislation.
Assessment Event 2 - Simulation: My RTO's Diploma
You will complete a number of tasks in preparing and delivering sales for a diploma course. These tasks will be based on your role of a Product Specialist for your Registered Training Organisation (RTO).
Assessment Event 1 - Short Answer Questions
The information contained in this assessment event lists the questions that you will need to develop a written response. These questions are theoretical and provide evidence of your understanding of the concepts of product information and their sources along with the legislation that guides appropriate use of the sales process.
Question 1 - List four sources of information that can be used as a vehicle to find information about your organisation's products and collect information about a competitor's products.
Question 2 - List four sources of information that can be used as a vehicle to find information about your organisation's products and collect information about a competitor's products.
Question 3 - Outline the key provisions of legislation, standard and codes that are used to regulate the sales process in the vocational education and training industry sector.
Assessment Event 2 - My RTO's Diploma Simulation
In this assessment, you will undertake a number of tasks associated with preparing and delivering a sales session. The focus is on planning product information on a Diploma course then delivering a product information session to a potential customer. To achieve this, you will perform the following actions:
- plan and prepare background information on the product
- analyse the competitive positing of the product
- present these as benefits to the customer.
Task 1: Acquire knowledge of the product
In this task, you will demonstrate your understanding of sourcing product information and evaluating the reliability of the source and the validity of the material.
1.1 - Identify and evaluate information sources for your product
1.2 - Identify product purpose and uses
1.3 - Identify features of the product
1.4 - Identify product strengths and weaknesses
1.5 - Identify guarantees and /or warranties
Task 2: Evaluate competitors' products
In this task you will demonstrate your ability in identifying the competitors' product and making comparisons with your product.
2.1 - Use a range of information sources to identify competitor's products
2.2 - Compare features, benefits, strengths and weaknesses with competitors
2.3 - Establish competitive position
Insert your responses into the Competitive Edge Analysis Excel template which is a separate document provided to you by your Assessor.
Task 3: Convert product knowledge into benefits
In this task you will demonstrate your skills in in the first part of the selling process interacting with a potential client.
3.1 - Identify features of product which have potential client appeal
3.2 - presented benefits to the potential client
You are not required to insert any responses here. You will be observed by your assessor using the Observation Check Sheet. Please see your Student Assessment Guide for more information.
To complete the simulation, you will need to refer to the following resources:
Policy and procedure on the sales process - A policy and procedures document that specifies the procedures for the steps involved with the sales process. You will use this resource in Tasks 3.1 to 3.3.
Competitive Edge Analysis Template - This template is to be used in Task 2.3 when identifying the competitive strengths of the simulation product.
Attachment:- Assignment Files.rar