Part -1:
HR STRATEGIC PLAN FOR A SAMLL BUSINESS
BRIEF
Develop a Human Resource's Strategic plan for an enterprise or small business of your choice. Examples of small business could be but not limited to:
• A café or a restaurant
• A retail store (such as IT, books, furniture, clothing, etc)
• An automobile workshop
• A catering warehouse
• A technology store selling IT products
• A barbershop or beauty saloon
• A printing factory
• A packaging factory
A sample HR strategic plan template is uploaded in eLearning for your reference. File name is Sample HR Strategic Plan Template.
ASSESSMENT INSTUCTIONS
The plan could follow the structure below (although some sections may not be applicable and others, such as operational details, may need to be broken down into further sections):
- Provides a Company introduction, overview and description
- Company's mission statement
- A definitive aim of the HR Strategic Plan
- Stakeholders involved in the planning process
- Overview of the Internal and external business environment (rationale for the Strategic plan)
- Brief overview of the current Human resource functions and polices used
- Legal issues applicable for your HR strategic plan
- Strategic operational details including new systems, processes, procedures and policies for human resources
- Human resources/labour requirements and how to source people for the business
- Performance development plans
- KPIs for HR
- Financial requirements for implementing the HR strategic plan
- Technological requirements for implementation of the strategy
- Monitoring and evaluation of the HR plan
When considering the internal and external environmental factors that may support or limit the concept and operational implementation, the following should be taken into account:
- Legal and ethical issues in HR in country
- Comparative analysis (SWOT ANALYSIS)
While the task is fairly broad, it is also important to keep it within reasonable parameters.
You may choose any HR Strategic Plan for review and/improvement. Other suggestions include:
- Hour-by-hour analysis of customer numbers and orders in order to review staffing levels
- Planning on a setup of a new service team for the workplace
- Planning a new sales item (cost, waste, profitability)
- Developing a training program for improved new and current staff members
- Developing a new electronic payroll and database system for HR
REPORTING INSTRUCTIONS
1. The planning report should follow the structure as stated in instructions
2. The plan must provide a clear explanation of each of the items above in relation to any given enterprise, workplace or industry sector.
3. The report is to be approximately 2,000 words in length however this benchmark is only a guide and is not mandatory in the overall context of the assessment
4. The analysis and strategy demonstrates a knowledge and understanding of relevant Human Resource Management principles, Risk Management, business, management or industry theory.
5. Evidence of critical thinking in preparing the responses for the strategy
6. The strategy critically discusses and analyses the topic and the assessment criteria
7. All sources are referenced consistently and comprehensively using the recommended referencing system as prescribed in the subject description/outline.
8. Overall presentation is professional including spell and grammar checked judicious use of headings, font size, layout etc.
Part -2:
Develop a marketing plan
Background Information:
Imagine that you are the marketing manager for a company and your role is to develop a marketing strategy for a particular product that is a new product for the same company. For example:
Diet Coke is now available as Vanilla Diet Coke.
Your task is to create a marketing strategy for Nivea skincare products which will be introducing a new sunscreen product.
Requirements:
1. Describe the brand - what is the new product?
2. What is your objective with this new product?
3. Who is the primary and secondary target market?
4. Who is your main competitor and describe their product.
5. Develop a marketing strategy for the product using the marketing
mix, that is, list what you intend to do for:
a. Price
b. Product
c. Place
d. Promotion
6. Which of the above 4Ps do you think will be the most influential initially on your product?
Instructions to Follow:
1. This is an individual task.
2. Please submit it in Week 6.
3. Word limit is between 1000-1300 words.
4. A student who submits a late assessment without approval for an extension of the due date will be penalised by 10 per cent per week. Assessment will not be accepted after two week of due date. No assessment will be accepted after week 9 (unless you got a Doctor's Certificate to prove you were sick).
Part -3: Develop a marketing plan
Background Information:
1. You have been appointed to the newly created position of Marketing Manager at Wellington Wines.
2. Wellington Wines (Pty) Ltd is a successful single production site winery situated at Mudgee in New South Wales. Wellington Wines currently sells the following branded products in the Australian market through both the independent and the supermarket chains:
Wellington Sauvignon Blanc - 750 ml bottled wine
Wellington Chardonnay - 750ml bottled wine
3. Key Data for Wellington Wines (Pty) Ltd based on simulated Financial Year (FY) report of 2015:
- Sales revenue for the FY 2015 was $50 million (AUD)
- Average gross sales revenue per case (12 x750ml) for the FY 2015 was $120.00 (AUD)
- Average trade mark up in the supermarket sector for the FY 2015 was 30%
- 2% of sales revenue is allocated as Marketing budget for the following FY
Requirements:
1. The shareholders want you to grow sales by 15 per cent in the Australian market and you are required to prepare a detailed marketing plan for FY2016-17.
Your marketing plan (report format) should include the following:
I. Executive Summary.
II. Current Situation.
III. Objectives and Issues.
IV. Target Market, Customer Analysis and Positioning.
V. Marketing Strategy.
VI. Marketing Programs.
VII Financial and Operational Plans
VIII. Metrics and Implementation Control.