Bringing an nba g-league team to the greater cincinnati


Problem: You are interested in bringing an NBA G-league team to the Greater Cincinnati area and you believe that it would need to average at least 3,000 fans per game to be profitable. To reduce the risk in your decision making you have requested a sport marketing firm submit a detailed research proposal. Who would you like to invite to participate in this focus group study? Please consider all potential stakeholders that could have been impacted by this decision. Provide your response and then justify why you would like to invite these stakeholders and why their perceptions are important in shaping this decision.

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