1. According to Brightburst's research, most children care little for the nutritional benefit of taking a daily vitamin. Some, however, do dislike the bitter taste of hard chewables. The company realizes that for these children, the word "vitamin" is strongly associated with a bad taste. Brightburst decides to offer hundreds of thousands of free samples so that kids can try the vitamin and see how delicious it is. This will help to penetrate ________ about the product.
A) any degree of involvement
B) a physiological screen
C) brand loyalty
D) peripheral cues
2. Brightburst suggests that parents give their children a vitamin along with a healthy breakfast and to do this repeatedly. Eventually, children learn that sitting down to a delicious breakfast and taking a vitamin go hand-in-hand. This type of learning is best described as
A) regulated.
B) cognitive.
C) conditioning.
D) peripheral.