Part I. Failure Cases
You need to research the following five failure cases of B2C e-tailors.
• Egghead.com
• Kozmo.com
• Flooz.com
Search information related to the companies above (e.g., google with "failure and a company name"). Answer the following questions for each company:
1. Briefly describe the company and its products.
2. Why did they fail?
3. What lessons can we learn from the case?
Part II. Success Cases
• zipcar
• zappos
• airbnb
Search information related to the companies above (e.g., google with "a company name and success story"). Answer the following questions for each company:
1. Briefly describe the company and its products.
2. Explain why did they succeed
3. What lessons can we learn from the case?
Part III. Regarding what product works well in e-business
Let's assume that you are going to open a store in the Internet.
1. What products would you like to sell?
2. Justify why your products sell well in the Internet
3. What would be challenges in selling your products in the Internet?