Part 1 - Case Study: Consultant to Cases for Social Media Resources
Sam is a 28 year old male who is employed as a blue-collar worker in the construction industry. Sam attended some college but never completed his liberal arts education. He has always been intrigued with writing fiction and would like to pursue his writing through social media. He wants to start off small because he has limited financial resources, and wants to take incremental steps in the use of social media. He is very much a one-step-at-a-time kind of guy. His long-range goal is to have a strong following on social media so when he ultimately publishes his books, he will have the beginning of a market for his works and be able to ask some of his followers to write book reviews to promote his work.
- PSYC Discussion Participation Scoring Guide.
- APA Example Sheet.
- APA Style and Format.
- Selection of Case Studies | Transcript
Building on our previous course content, the required readings, and articles provided on the Facebook page, you will now apply your knowledge to the business side of social media in the form of social media marketing. Read Section of Case Studies (linked in Resources) and select one of the cases for use in this discussion.
Imagine that you are a new social media marketing consultant and have agreed to help your case-study client with their social media marketing needs. Review the case descriptions for details to address in your discussion post. You may need further information to better address the needs of your client. You might ask your DA "Social media marketing for bloggers" or "Social media marketing for local businesses" to retrieve further support depending on which case study you choose. When you have the resources to represent your client well, complete your initial discussion post.
Present this initial discussion post as though it were a proposal document to your client. Maintain a professional tone without being overly formal in your presentation.
- Briefly describe the client you are representing in this case study and their goals for social media marketing.
- Describe the recommendations you are making for your client to achieve their goals.Post your action step recommendations in the order you would implement them.
- Be explicit about the reasons for recommending these action steps. Tie the action steps in to the details of the case study so the recommendations are personalized for this client and not just general recommendations.
- Be sure to include relevant psychological principles to the social media marketing action steps. You want to demonstrate your background in psychology as a basis for your recommendations.
- Include in-text citations to your supportive research to demonstrate that your recommendations are not just your opinions but have scholarly or reliable Web-based support for use by your client. Refer to the APA Example Sheet or APA Style and Format (linked in Resources) if necessary.
Response Guidelines -
Respond to the posts of at least two other learners. Responses should be thoughtful, respectful, and move the discussion forward by asking relevant questions or offering different perspectives. Incorporate course resources into your discussion as appropriate.
Part 2 - Neuromarketing in Social Media Resources
- PSYC Discussion Participation Scoring Guide.
- APA Style and Format.
- APA Example Sheet.
Neuro marketing in Social Media
Consumer neuroscience, or neuro marketing, is a new field that attempts to better understand the role of the brain in consumer decision-making and how advertising and marketing strategies affect the brain. Neuro marketing principles are increasingly being applied to social media as businesses migrate their advertising and marketing strategies to social media platforms. This field combines psychology, neuroscience, and economics to increase the effectiveness of marketing efforts.
Researchers in neuro marketing study such things as the importance of facial cues in gaining viewer attention, enabling viewers to "feel" an experience or tap into their memories to make an emotional connection to further engage them, keeping the message simple and concrete, and providing giveaways to engage the reciprocity effect: the social rule that we give back in some way when we have received from another (such as "like" for "like," follow for follow).
After completing your required unit readings and articles on the course Facebook page, you may want to ask your DA "Neuro marketing in social media" for the latest articles available on this topic.
In your initial discussion post in the course room:
- Describe three important neuromarketing principles that are commonly employed in social media marketing. Include APA-formatted citations to your supporting evidence from course readings and other reliable sources.
- Provide examples from social media that demonstrate the application of these principles. Provide hyperlinks so your peers can easily click the link to view the examples you are describing.
- Discuss a personal experience you had while using social media that demonstrates the use of neuromarketing principles. How were you affected by the neuromarketing efforts?
Response Guidelines
Respond to the posts of at least two other learners. Responses should be thoughtful, respectful, and move the discussion forward by asking relevant questions or offering different perspectives. Incorporate course resources into your discussion as appropriate.