Discussion Board
Respond to the following this week:
1. Identify and briefly describe the biggest competitor for your NAB business. What is their approach to marketing?
2. Outline the value your product brings to your customers (value proposition) and how they will benefit (what problem is your product solving?).
3. What would be your marketing strategy to reach your customers?
Competition
- Who is your biggest competitor and what they do
- Describe their approach to marketing
Value proposition
- What value are you providing to your customers through your product (the end benefit, what do you offer)
- What problem is your product solving, why is it useful
- What makes your product unique and different?
Marketing Strategy
- Describe your marketing strategy to reach your customers; list the marketing vehicles (TV ads, billboards, samples, social media, etc.) you will use to reach your customers, then briefly describe.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.