Brand equity for rei
Assignment:
1. What is your opinion of the brand equity for REI and its competitive positioning in the marketplace? What competitive factors are in play for REI? Include any questions you have in your posting.
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Select a product or service that has some competition. • Do not select a product or service idea. This must be a currently marketed product or service.
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What is your opinion of the brand equity for REI and its competitive positioning in the marketplace?
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