"Brand Identity" Please respond to the following:
•Select two well-known companies from the same industry, and then analyze their identities / brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors.
•Evaluate how a company's brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty and rewards programs. Provide an example to support your evaluation
Marketing Tactics" Please respond to the following:
•From the case study, evaluate Blendtec's current marketing strategy in terms of how it engages target customers. Next, suggest two to three other marketing techniques / tactics requiring a limited advertising budget that Blendtec could consider in order to engage target customers.
•Interpret offbeat campaign. Next, select a company and analyze how its product or service can be suitable for an offbeat campaign. Provide at least three examples of how this tactic can attract new customers.