Question: BP's experience in the Gulf of Mexico has made it the poster company for how not to manage stakeholder relationships effectively. What advice would you give to BP's managers to help them continue to rebuild stakeholder relationships in the gulf region and beyond? How can BP repair its damaged reputation? Brainstorm ways that top management might leverage the experience gained by reactions in the gulf and use that knowledge to motivate local managers and employees in other locales to build stakeholder relationships proactively so that BP avoids this type of negative publicity.