Rewrite the answer of theses question so they have the same meaning but in a different words.
1. What factors created an opportunity for Bob Reiss and the "TV Guide Game?"
Bob Reiss was an entrepreneur. Bob identified an opportunity in the market to get profit and he succeeded. Bob has prior knowledge as a professional in the industry of game. Bob has also done job in game industry and with his experience he enhanced trade up to the $ 12,000,000 in a period of 3 years. TV games had the extensive national appeal as an average American spent 7 hours watching TV. In this industry his work knowledge aided him to comprehend business nuances which made him possible to find opportunity due to the rise of Trivial Pursuit in Canada. Kaplan was responsible for other business guidance and advice. His association brought Reiss in contact with Swiss Colony and Hellen Factoring who were the other partners in Trivia Inc.
2. What risks and obstacles had to be overcome in order to pursue the opportunity successfully? How did Bob Reiss accomplish this?
The toy industry has short life cycles. Investing in a larger firm to handle production, shipping, and billing was pointless considering he would be on to the next product in a year. The industry was highly cyclical in nature. Four weeks prior to Christmas were major contributor to sales. R&R was a name unknown to the customers and the retailers so there would not be full acceptance of their product. The funds would be needed until the initial payments from sales arrived a few months later. It was solved by collaborating up with TV Guide which gave them the much needed credibility. Selling the game was another obstacle. There was the problem of assembly and shipping. Swiss Colony for which Bob Reiss had been a long-time consultant agreed to do it. Just-in-time basis was used by Trivia Inc. to make all its suppliers send the different components to Swiss Colony where they would put the boards, dice, and questions in the boxes, package and ship them. This was a win- win condition for both the parties. Bob launched a PR campaign for free media publicity in which he sent 900 press kits to media houses.
3. Would this approach have worked for Parker Bros, or Milton Bradley?
Everyone has ideas but what makes the difference is having the knowledge and will to take the chance on a venture like this case. There was no separate question development team, this saved cost. Operational cost saved hugely as Kaplan used his own office for handling the day to day work. He was the only one full time employee at trivia. Thus $50000 was saved. All these resulted in high purchases at no promotional cost. So the above proposition was a twin profit for both retailers and Trivia, both saving heavy expanses. On the other side, even at this price the retailers of Trivia enjoyed some profits. Thus cash flows were always positive for the company ant there were no bad debts. Companies as Parker Bros. or Milton Bradley had expensed of $ 250,000 for promotion and development. They would not incurred heavy bad debts in the period of 1983 1985 and would have closed their product lines, whilst Trivia was thinking on whether to start another board game based on different content.