Business Communications Assessment
Learning Outcomes - This assessment addresses the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
c) Critically analyse texts and/or multi-modal material in a business context.
d) Identify and apply effective communication methods within a business and academic environment.
e) Evaluate the use and importance of technology in presenting business communication.
Topic: Using Internal Intranet/Social Intranet for Employee Interaction. Coca-Cola Company.
Part A: Proposal
In the first part of this assessment, you must write a 600-word report proposal outlining what you will write your report on in response to the topic: Using Internal Intranet/Social Intranet for Employee Interaction. Coca-Cola Company.
Please use the following outline to help structure your proposal:
Topic - Make sure the purpose of the report is clear, i.e. you are identifying a communications strategy based on your chosen topic and proposing how you will implement it.
Use the research you conducted in Assessment 1 to clarify the topic further and state how you will apply the evidence you gathered.
Outline Proposal - 1. Provide a proposal outline that will show what you are intending on including in your report.
2. Describe the background of the organisation by providing a brief description on the business and the communication strategy you intend on implementing.
Part B: Report
Topic: Using Internal Intranet/Social Intranet for Employee Interaction. Coca-Cola Company.
5 reference resources.
Now that you have decided on your content and structure, you have to write the report.
It is expected that you will demonstrate in your report:
- a comprehensive understanding of the topic you have chosen
- evidence of research and application of reliable and relevant evidence
- critical analysis and the ability to develop coherent arguments
- effective communication in the form of professional writing skills, presented in a report format and;
- effective referencing skills (APA style)
- evidence of a contribution to group effectiveness (if completed as a group assignment).
Note: You will not be disadvantaged if you do this individually.