Academicians and industry analysts universally agree on the bottom-line value of strategic planning for healthcare. True or False
In an external assessment, you should review the state of healthcare delivery such as new technology, reimbursement, and research trends. True or False
Because no one knows the future, you should NOT plan for contingencies in the future as part of the strategic planning process. True or False
A healthcare organization's mission statement defines the organization's desired culture and behavior. True or False
A vision statement states what the organization wants to be. True or False
All marketing is just advertising and product placement. True or False
For an organization to be a ‘marketing organization', a minimum of 5% of its budget must be allocated to marketing. True or False
Effective mission's statements are brief and fundamental statements of organizational purpose.True or False
Implementing a strategic plan is easier than developing the strategic plan.True or False
The goals in the strategic plan should be for short term ONLY 1-3 years.True or False
Before signing off on the budget for a marketing initiative, which of the following is NOT a question you should ask:
1. Does this approach represent the best use of resources for the accomplishing the desired ends?
2. What do we really want to accomplish with this initiative?
3. How much will it truly cost?
4. How well coordinated is this project with other marketing initiatives?
Which of the following is NOT one of the typical stages in the strategic planning approach?
1. Implementation planning
2. Organizational direction
3. Coordinating consensus among board of trustees
4. Strategy formulation
5. Environmental assessment
Which of the following is NOT one of the critical success factors for marketing research and planning?
1. Develop plans in response to today's situation rather than tomorrow's.
2. Have a sense of the past, present, and future when developing marketing plans
3. Develop a plan before attempting any promotional activity.
4. Capitalize on the organization's existing internal data.
5. Know where to obtain resources for marketing research
Which of the following is NOT one of the typical misconceptions of marketing?
1. Consumers rule in healthcare
2. Creativity drives the message
3. Clever names and logos sell healthcare
4. Strategic planning drives marketing
5. Marketing fads generate new business
Name the 4 Ps of marketing:
The strategic planning process includes the product of organizational direction, made up of 4 critical outputs. Name the 4 critical outputs:
Name 4 of the "seven deadly sins" Corboy and O'Corribui identified in 1999 that ... "doom effective strategy implementation."