Identify (describe) one advertisement which you feel is effective. Explain why you feel that this ad could help generate sales; i.e. what is its major appeal?
Based upon your experience, does the soft drink industry resemble a monopolistically competitive industry or an oligopolistic industry? Explain your choice in detail using examples.
Companies often establish brand names or trademarks which give off subconscious signals to the prospective customer. For instance, Chanel's logo is two intertwined ‘C's' which on a subliminal level represents a divergence from the traditional styles to the evolution of new styles. Prada uses a triangle with a pentagon shaped crest, representing supremacy and royalty. Identify the logos used by Target, Pepsi, and Audi and identify the meanings behind those logos. Do you think that the use of logos helps generate sales? Explain why or why not.
Monopolistically competitive firms may lead to a waste of resources. Identify three retail firms, wholesalers, or corporations for which you feel this holds true. Identify the resources you feel they waste and how they are wasted.
In downtown San Diego there are several parking lots/garages in close proximity but in varying distances (from ½ block to ¾ of a mile) from the Padres baseball stadium. Each parking lot or structure is owned separately and charge varying rates for parking (from $5 to $20).
Would you consider these to be monopolistically competitive firms? Explain why or why not.
How do you suppose the parking rates would change when there is a Padre baseball game?
If you owned a parking structure that was the furthest from the ballpark ( ¾ of a mile), how would you get people to pay to park at your structure as opposed to parking ½ block from the stadium? Identify at least two different strategies you'd use.