1. Based on T-mobile's slogan "The Un-carrier", the company is able to provide to consumer cheap rate plans and cheap global coverage. They also provide to the consumer the "T-mobile ONE" benefit package. How do they manage to provide to these type of benefits ?
2. Please take an element of the marketing mix (product, price, promotion, place) and describe how cultural issues may impact its planning, execution and design as to a new product launch. (300 WORDS MINIMUM)