1. At each Thinline demonstration, consumers are asked to hold the device; play a game that features music, stunning and colorful graphics; and even experience “shimmer,” a response of the tablet where it shakes to the touch when a user is playing a game and some event happens. This demonstration is an attempt to penetrate a consumer's _______ screens.
subconscious
psychological
self-concept
socioemotional
physiological
2. The Thinline tablet's combination of unique qualities such as "shimmer," great graphics and beautiful design, along with its high price, suggests that the best way to advertise the product would be to take advantage of
the peripheral route to persuasion, since involvement is high and there are compelling reasons to by the Thinline.
the central route to persuasion, since involvement is low but there are compelling reasons to by the Thinline.
the central route to persuasion, since involvement is high and there are compelling reasons to by the Thinline.
the peripheral route to persuasion, since involvement is low and there are no compelling reasons to by the Thinline.
the peripheral route to persuasion, since involvement is low and there are compelling reasons to by the Thinline.
3. Thinline produces a unique game for the tablet. This game, called Galaxy Collision, takes advantage of outstanding graphics and "shimmer" technology that is found only on the Thinline tablet. Thinline is betting that if people hear positive things about the game it will increase their
physiologic screens regarding the Thinline tablet.
brand equity in the Thinline tablet.
objections to buying a Thinline tablet.
interest in ads for the Thinline tablet.
motivation to buy a Thinline tablet.
4. An ad for the Thinline tablet shows a young teen looking incredibly bored at home. When the teen is given a Thinline as a gift, his boredom disappears as he spends hours playing games and communicating with friends. In your text, Exhibit 5-5 shows eight fundamental purchase and usage motives. The Thinline ad is clearly trying to tap into which of these motives?
social approval
normal depletion
mixed approach-avoidance
problem avoidance
problem removal