My marketing initiative is implementing Open Table.
The marketing effort has now been planned and implemented. The evaluation must now be completed to allow learning for future endeavours. Discuss the following:
1. At each point that you planned to monitor, look at your objectives and goals at that point and compare these with the actual results that you have achieved. Discuss the results and any actions you took or revisions you mad in response to your findings.
2. At each point analyse the success and performance gaps in terms of what occurred and what was the result (cause and effect). Then discuss how you used and will use in the future, this information to improve performance.
3.At each point analyse any over-performance. Discuss how you identified these and what impact they had on the marketing objectives and goals. What did you learn about trends and how did you establish new targets? If there was no over-performance, discuss these issues as a contingency - what if it had happened? What would you do and learn?
4. At each point analyse changes that you identified and documented in market phenomena. What impact did they have on the strategic marketing objectives?
Finally, review the overall marketing performance against the key performance indicators.