Assessment - Research and Presentation
Task specification
Read the real business situation analysis for Louis Vuitton below.
Voice of the Customer from Louis Vuitton Shoppers By Sampson Lee on January 29, 2009
If you ask people what they think about the Louis Vuitton shopping experience- and we did-you hear a lot about Service. Below are real comments from people who took a survey we organised with CustomerThink on the Louis Vuitton shopping experience.
Assume you are a marketer of Louis Vuitton.
1. Perform an analysis to solve the CRM problem mentioned above.
2. Conduct a SWOT analysis to improve the current performance of Louis Vuitton.
Your SWOT analysis should consist of internal environment (strengths and weakness) analysis and external environment (threats and opportunities) analysis.
From your SWOT analysis, identify patterns and emerging trends correctly and interpret as to cause and effect
Undertake a sensitivity analysis based on your SWOT analysis
3. Using the information and evidence that you have found above (for points 1 & 2) prepare a presentation (approx. 15-20 ppt slides) to make recommendations (decisions) for Louis Vuitton to improve their customer management relationship (CRM) problem.
Attachment:- Assignment.rar