Assume you are a business owner of a growing company that sells electronic goods, including calculators, MP3 players, computers, etc. You receive an email from a business contact in a country with an emerging market, such as Jamaica. She indicates she may be interested in a large purchase for a school in her country. Assume you know and trust this person and that the business deal is legitimate. However, doing business internationally, particularly in an emerging market, comes with uncertainty. Review the course materials and answer the following:
Describe the economic models relevant to all business deals and how they would be applied in this situation.
Describe the economic models relevant to global business deals, in particular to emerging markets. How would you apply these models in this situation?
How will you ensure that you will gain and maintain a sustainable competitive advantage in this scenario?
What are at least four different business models you might consider, and how would you apply them in this situation?
Which of the three business model would you choose? Why?