Case study:
Otis Elevator Case
1. What is OTISLINE? Did OTISLINE improve or make worse the ability to observe the performance of the service organization? If so how?
2. What was Bousbib’s “stretch” goal in early 2002? What IT project did Otis view as the critical piece in attempting to achieve this goal?
3. Please develop a Porter’s competitive model of the elevator market. Decide whether you think each of the five forces is strong or weak, and give some explanation to support your view.
Please submit as a PDF file via ecommons.