Assignment - This activity asks you to perform a communications analysis of a TED Talk.
First, select a topic that interests you from among the 1,100 TED Talks, ranging in length from a few minutes to no more than 20. These are located at TED Talks. TED Talks are used for this exercise because these oral presentations are curated, and speakers are chosen based on their knowledge of the topic. Thus, each presentation should have sufficient content and video and audio quality to allow close viewing and analysis.
Second, review chapters 10, 11 and 12 of your text.
Third, listen to the presentation several times, paying close attention to how the speaker uses non-verbal communication, structures language, applies principals of oral communication, organizes information, etc. Use the outline below to structure your analysis:
1. Purpose: General and specific purposes (and implied, if different from the stated purpose)
2. Non-verbal delivery
1. Gestures, facial movements, etc.
2. Non-lingual speech, such as um's, ah's, sighs, tsk-tsk's, etc.
3. Visual Aids
3. Strategies for Success
1. Pathos: tone, emphasis, engagement
2. Logos: clarity, conciseness, arrangement
3. Ethos: credibility, expectation, reference
4. Style
1. Appeals (to emotions, logic, ethos)
2. Figurative language (similes, metaphors, symbols, imagery)
3. Use of language, word choices (syntax, diction)
4. Passive or active voice
5. Simple or complex sentences; short or long sentences.
5. Oral communication strategies and tactics
1. Music
2. Volume
3. Speech patterns (articulation, intonation, emphasis, accent)
4. Other sound effects
Fourth, base your analysis on the variables in these five areas. Make sure you develop your arguments and ideas thoroughly. Then develop thoughtful responses to the ideas shared by at least 2 of your colleagues. When you post your analysis, include the title of the TED Talk and the presenter's name. Be sure to include the hyperlink to the talk you selected so others can view the presentation.
References -
Chapter 10 - Developing Business Presentations
Chapter 11 - Nonverbal Delivery
Chapter 12 - Organization and Outlines
Attachment:- Assignment Files.rar