Assignment:
Case Study
In the spring of 2007, a vacationer is upset by the poor hotel experience he has had on the island of Guam. At the onset, the reasons for the bad experience seem to point to seemingly minor issues: bad management, poor service and old rooms. The value of the case lies in the analysis of the symptoms and arriving at the root causes of the problem, particularly the profit maximization strategy of the hotel's owners in a mature industry. The case uses a different method of analysis, starting with micro indicators and moving to macro indicators: the analysis of symptoms, arriving at root causes, determining company strategy and finally assessing the company's position using the Product Life Cycle Model.
Case Analysis Worksheet
This form can be used to organize your thoughts about a case. As you perform your analysis, remain open to the fact that your interpretation of the facts may change. As a result, you should repeatedly revisit your answers to these sections as you progress through the case.
Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus of your analysis
List any course concepts that can be applied: Write down any principles, frameworks or theories that connect your course to the issues of this case.
List relevant qualitative data: Evidence related to or based on the quality or character of something.
List relevant quantitative data: Evidence related to or based on the amount or number of something.
Describe the results of your analysis: What evidence have you accumulated that supports one interpretation over another.
Describe alternative actions: List and prioritize possible recommendations or actions that come out of your analysis.
Describe your preferred action plan: Clear statements of what you would recommend. May include short, medium and long-term steps to be carried out.
Attachment:- Case-Regal Carnation Hotel.rar