Assignment:
Ogilvy and Mather Worldwide is the sixth largest advertising agency in the world.
This case examines the process of formulating a vision statement and leading a transformation effort amidst industry changes and organizational crisis.
For this assignment, you will assess the vision of Ogilvy and Mather and the vision-creating process.
You will also identify strategies used to support the change vision and apply Kotter's eight-stage framework for managing change to the case.
After reading the case, write a 4 to 5 page paper in which you answer the following:
1. What is the vision of Ogilvy and Mather and what is your assessment of this vision?
a. • Is the vision clear?
b. • How does it fit strategically with what the company is doing?
c. • Who are the most important internal and external stakeholders?
d. • Does the vision address stakeholders needs and is it aligned with the company's goals?
2. What is your assessment of the vision-creating process that Beers and her team went through to create the vision?
a. • Who was involved and was it the right level of involvement?
b. • How was buy-in created and how effective was Beer's leadership style?
c. • Was there resistance to this change and how was it dealt with?
3. Relate Kotter's eight-stage process to the case.
a. • Discuss and analyze two stages you feel the organization used effectively and two stages where you felt there could have been significant improvement. Professional Formatting Requirements:
• Include a cover page containing the title of the assignment, your name, professor's name, and the course title and date. (The cover page and the reference page are not included in the required page length.)
• Double-spaced, professional font (Times New Roman or Ariel), 10-12 font size
• Headings used to identify main topics and subtopics
• Paragraphs are separated by a single space
1. Identify and assess the vision of Ogilvy and Mather.
a. Completely identifies and assesses the company's vision; including the clarity of the vision and how it fits strategically with what the company is doing. Additionally, key internal and external stakeholders are fully identified and assessment of how the vision fits strategically with company activity is thoroughly explained.
2. Assess the vision-creating process Beers and her team followed to create the vision.
a. The student completely assesses the vision-creating process. Level of involvement is completely identified. Assessment of buy-in, leadership style, and resistance to change is thoroughly clear, concise, and logical.
3. Relate Kotter's eightstage process to the case.
a. Four of Kotter's stages are completely related to the case. Discussion and analysis of the stages is thoroughly explained. The rationale is supported from course reading materials and demonstrates thorough understanding.
4. The case analysis is logical, professionally formatted, includes in-text citations, references, and is free from grammatical errors.
a. The case analysis is logical and professionally formatted. Most sources are consistently cited in-text and the reference list is included. Mechanics and usage errors, if any, are minor and have no impact on the flow.
Readings:
Charlotte Beers at Ogilvy & Mather Worldwide
By Herminia Ibarra and Nicole Sackley