1: Select and discuss one of the following questions. Conduct research using the text and the University's Online Library to support the position you take. Respond substantively to at least two of your classmates' postings.
a. Assess the public relations implications of the senior market in the United States. Identify a specific senior audience. Is this an influential audience? Why or why not?
b. Determine the characteristics of the youth (Generation X and Generation Y). What are the public relations implications regarding the use of their media habits and preferences?
2: Review the public relations communications instruments in Chapter 10, such as news releases, brochures, and broadcast media. Select an organization, and compare and contrast the strengths and limitations of two instruments used by the organization. Which tactic is least effective and why? Which tactic is most effective and why? Synthesize the course materials and other research to support your response.