Discussion:
Select a product or service that you have seen advertised in multiple media. Prepare a two to three page paper and perform a comparison of the different media. Which one is most effective and why? Which one is the least effective and why?
Assignment Checklist:
1. Evaluate the 4 P's and how they interact with a campaign.
2. Assess the advantages/disadvantage of specific media uses
3. Recommend how to measure results.