As an executive of your multinational company, you need to be prepared for channel conflict between your organization and your channel partners. One example of this potential conflict can occur when multiple channel partners sell the same product in a market with different pricing. This will create a situation in which your channel partners have to compete against one another and/or against YOUR internal sales team. So what are the best ways to ensure partners relationships? Should you establish training and certifications for all channel partners? Enhance up and downstream marketing communications? Manage the performance of your partners closely (monitoring them under a microscope)? Or is there some other form of channel partner collaboration that is more viable?