As a part of the preparation necessary to complete your business-to-business marketing plan, you will need to do in-depth research on Cemex, its operations, global reach, and product range. Start by reading Cemex and Cement Industry Background, and be sure to consider the following questions while you do additional web research:
Where are the company's production facilities located?
What is Cemex's annual turnover in dollars and what is its annual production in tons?
How does Cemex differentiate its offering in a market where cement is a commodity?
Are there differences in product quality?
Who are the major global and US customers?
What benefits does Cemex offer to its customers?
Describe these benefits and tie them to your value proposition. A value proposition is essentially the promise that is made to the customer. The value proposition should be included in your report. Who are the major global and US competitors?
Milestone 1: Write a two-page overview explaining your findings on Cemex and be sure to include your value proposition.