Background: Arimount is a well-known beauty and grooming company that has been in the industry for 20 years. They would like to launch a new deodorant product. The company’s development and research department has created a new chemical that will allow deodorants to work for up to five days—even after showering. The company is interested in increasing their overall market share with the introduction of this innovative product.
Requirements:
Marketing Metrics: Customer Readiness to buy metrics (Awareness metrics, Purchase intention metric), Distribution metrics (Distribution gains metric), Communication metrics (response rate metric top of mind brand awareness metric)
For each metric identified: provide a description of the metric, a demonstration of how it will be calculated, an explanation of how it will be used in your company. Include specific, measurable goals within your metric.