Choose Mahindra & Mahindra as an organizational brand and discuss how this firm can uses various forms of integrated marketing communications in communicating with its target audience. Examine the various IMC contact tools and analyze the extent to which they are used in M & M's integrated marketing communications program. You should also consider how other marketing mix elements such as the brand name, packaging, price, retail channels and other marketing elements communicate with the company's target audience. Which contact tools are being used the most in the IMC program for M & M? Are the various contact tools integrated and sending a consistent image and message for the company or brand? What is your overall assessment of the IMC program for this company?