Appropriate distribution channel for southwest airline


For: Southwest Airline

(1) What is the appropriate distribution channel for this industry? Why?

(2) How can a long-term relationship be established with key stakeholders that include:

(a) Customers,

(b) Distributors, and

(c) Suppliers?

(3) What potential problems might you encounter in your relationships?

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Marketing Management: Appropriate distribution channel for southwest airline
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