Task: Applied Marketing Management
Details: You decide to preview the marketing project at hand to your team. You decide to use Saturn as a case study (Saturn Website).
Develop a presentation that analyzes Saturn using the steps outlined below. Make recommendations concerning Saturn's personal selling, sales promotion, direct marketing and public relations and advertising strategies that will produce a change in their future revenues
Steps:
1. SWOT Analysis. Use SWOT (strengths, weaknesses, opportunities, and threats)
2. Assumptions and Missing Information
3. Statement of Problem(s)
4. Development of Strategic Alternatives
5. Evaluation of Alternatives and Recommendations. Three major criteria should be used in this evaluation process: consistency with mission, goals and objectives, strongest possible financial performance, and harmony with the internal and external environments of the organization.
6. Implementation
7. Evaluation and control