Assignment:
Task
Question
Case Study
A business owner of a small jewellery store Eye of the Jewel, (focusing on unique and handmade jewellery), approaches you about broadening their business through an online presence and potentially sourcing materials and selling their products online. Selling online is not their complete focus but a direction they ultimately wish to pursue.
They currently operate completely offline except for an email address that customers occasionally email with custom made jewellery enquires. They are currently quite successful but wish to expand without losing their unique and handmade image.
Required:
Write a report stating the various options available to the business owner and elements they need to consider in creating an online presence that will benefit their business.
Within this analysis, consider all the facets learned including (but not limited to): online marketplaces, portals, payment mechanisms, security, social commerce and legal considerations.
Finally based on your analysis conclude with what you consider an appropriate first set of steps toward creating an online presence and how this may fit within wider business/strategic goals.
Rationale
The objectives of this assignment are to allow you to :
• Evaluate applications of electronic commerce in an organisation and analyse the barriers to successful implementation of these technologies
• Identify the effects of technology on business results and measure the contribution of technology to firm performance
• Discuss electronic commerce planning processes and the managerial and organisational contingencies affecting the relationship between technology and the organisation.
The prescribed text for this subject is:
Turban, E., King, D., Lee, J., Liang, T., & Turban, D., 2012, Electronic commerce 2012, A Managerial Perspective, Seventh Global Edition, Pearson, New Jersey
Presentation
The style of the report is open to choice. The only stipulation is that standard essay rules exist i.e.
• 10 to 12 point text
• 1.5-double line spacing
• Do not use first person e.g. I or We.
• Professional language is to be used throughout. No colloquial language/slang.
• Always expand acronyms in first use and state how they will be know in future contraction. e.g. Charles Sturt University (CSU).
• Correct referencing is required. See the APA guide for advice