Apple current overall marketing strategy


Employ the Internet to research the Apple Corporation, its current position as well as reputation regarding ethical and social responsibility, and the strategies that it currently uses to market its products.

Write down a six to eight (6-8) page paper in which you:

Analyze Apple's current position upon the company's ethical and social responsibilities, and find out whether or not the company has met these responsibilities. Give two (2) examples that support your position.

Find out the impact that the publication of ethics and social responsibilities violations made by Apple's suppliers has had on Apple's reputation. Support your response with examples of impact in question.

Suggest two (2) techniques that Apple can utilize to make sure that its suppliers adhere to wage and benefits standards going forward. Justify your response.

Find out whether or not you thinks that Apple's customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers' workers. Provide a rationale for your position.

Analyze Apple's current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired results.

Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Request for Solution File

Ask an Expert for Answer!!
Business Management: Apple current overall marketing strategy
Reference No:- TGS0869073

Expected delivery within 24 Hours