Goal is to work for Lockheed Martin in one of their aviation technician fields. Other than that feel free to make up what details you like.
Support and evidence. Now that you've figured out your core "why," you must provide support and evidence for your professional brand statement. You must also figure out how to differentiate yourself from your competition.
Answer the following questions:
Define your professional goals. Where do you see yourself professionally in the long-term (10 years from now)? Where do you see yourself in the short-term (next year)? Be sure to include not just the career you want to hold but also detailed information about that career. What is the company like? What is your position like? What are your co-workers or clients like? What is your life like as you work to accomplish your professional goals?
Define your strengths and skills. To achieve your professional goals, you must identify the strengths you possess and the skills you need to continue to build. List your strengths, the skills you've developed, and the important adjectives that describe you and your work ethic. Next, define some skills you need to continue to work on in order to achieve career success.
Analyze your target audience. Who do you need to share your professional brand with in order to achieve your professional goals? Is it a specific company? If you want to be your own boss, do you need to share your brand with prospective clients and customers? Conduct a bit of research on what your target audience looks like. What does your target audience need from you?
Analyze your competition. With over 7 billion people in the world, you're bound to face competition as you work to accomplish your professional goals. What is it that you offer that other people cannot? Conduct a bit of research on your competition. What unique blend of character traits, goals, strengths, skills, and experiences do you possess? How do you stand out from the competition?
You will use the answers to all of these questions to build your Professional Brand Presentation Outline.
Part Two: Communicating Your Brand
Once you've developed a clear understanding of your professional brand, it's time to create a plan to share that brand with a target audience.
Your Professional Brand Presentation outline should include the following key components:
Introduction
Attention-getter or hook
Professional Brand Statement
Body
How you stand out from the competition
Professional goals
Strengths and skills
Examples, stories, and support for your brand
Conclusion
Short summary
Clincher or final thought