CASE STUDY ASSIGNMENT
PART 1 INSTRUCTIONS
Complete a case study ofMicrosoft Corporation
A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the Microsoft Corporation to analyze its external/internal environment and make strategic recommendations.
Part 1 of the case study must include these components:
• A total of 3 pages, cover page and a references page are not included in the count; the document must follow current APA guidelines.)
Case study deliverables in Part 1 (text must follow this order with current APA-level headings for each component):
1. Executive Summary
2. Existing mission, objectives, and strategies
3. A new mission statement (include the number of the component in parenthesis before addressing that component)
Great mission statements address these 9components:
• Customers: Who are the firm's customers?
• Products or services: What are the firm's major products or services?
• Markets: Geographically, where does the firm compete?
• Technology: Is the firm technologically current?
• Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
• Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
• Self-concept: What is the firm's distinctive competence or major competitive advantage?
• Concern for public image: Is the firm responsive to social, community, and environmental concerns?
• Concern for employees: Are employees a valuable asset of the firm?
4. Analysis of the firm's existing business model
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.