Questions:
The company's marketing agenda
Analyze two different ad campaigns for the same product as well as two campaigns for a similar, competing product. Your mission is to find the common ideology that links each of these sets of marketing campaigns together and make an argument about the company's marketing agenda (beyond the obvious one to sell a product). Do this for each of the companies. Consider what audience the campaigns are targeting. What image are they trying to create for themselves through the campaign? Do you find these commercials (arguments) effective? How do they incorporate rhetorical appeals into their marketing? (pathos = emotion; logos = logic; ethos = authority). Pair them together and see what (if any) arguments they are making against one another. How do their demographics (audiences) differ? How are they the same?