Discussion:
Review the Case-Samsung-Building a Great Brand and response below:
1. What was the critical activity in the process of Samsung's transformation into a world-beating developerof new cell phone handset designs and other product line designs?
2. Provide the evidence from the case above, giving examples of the three crucial competitive advantages afirm must have according to the dynamic theory of competition presented
3. Yesterday's best practice in product development is presented in the module. Where is it criticized in thecase?
4. Analyze price strategy, distribution strategy, or promotion strategy of Samsung in the U. S. and comparewith one other country in South America, Asian, or Europe.
5. Discuss the Samsung brand itself and compare with Sony or any other brand you think it is the majorcompetitor for Samsung.
6. Provide your suggestions of the future of Samsung in the 4Ps locally and internationally
Attachment:- Case-Samsung-Building a Great Brand.rar