Individual Firm Analysis
analyze the Intercontinental hotel
Here, every individual team member gets to play the role of a consultant, entrepreneur, or CEO. You want to take a look at your firm of choice and evaluate its strategy, resources, and performance. What is your firm really good at, where could they improve, how do you like their competitive position, and where do you think they should go given their strengths, weaknesses and the industry picture your group has painted? Are you optimistic about their future?
Keep in mind that a frequent pitfall is to rely too much on SWOT analysis,( Good it and made the Matrix) especially if presented as 4 separate lists that don't really engage each other. Note that the book presents this analysis as a 2x2 matrix in which, for example, strengths are considered in the context of the opportunities you have identified etc. Your report should be succinct and clear, again, targeting roughly 5-6 pages of double-spaced text. At the end, step back and summarize your main points in an executive summary which should, again, go right below the title of your paper.
You should also go over a slide, maximum two, in your team's presentation, giving us the very essence of your analysis.