Problem
More than 46.2 billion Instant Noodle packets were sold in Chinese mainland and Hong Kong in 2013.
But the sales had tumbled to 38.5 billion packets by 2016 according to the World Instant Noodle Association. That's a drop of almost 17%. There are many reasons, for instance,
• With the improvement of quality of life, customers want better food;
• Food delivery service by using smartphone and the internert; and
• Habit changing.
The instant noodle companies all over the world face serious unprecedented challenges and stress, and the management knows that the decrease of sales and market demands are caused by both internal factors and external forces.
Use SWOT (or combine SWOT with other tools) to analyze the Indomie instant noodle as a popular snack or a quick meal and propose some strategies for the management of Indomie to increase the sales of the products.