Part A.
Analyze the IMC (especially online) initiatives of Coca Cola corporation (Pick any one of their brands - Coke, Diet Coke, Sprite etc) and write a detailed report on their strategies implemented using a) Paid Media b) Owned Media and c) Earned Media. Also mention what kind of online CRM measures have been utilized by the Southeast Missouri State University to engage its target audience. Please be detailed in your report, highlighting what tactics are working and what are falling short based on YOUR opinion. Support your arguments using materials taught in this course.
Part B.
Imagine you are interviewing with Coca Cola Corporation (the brand you picked in Part A) to be a part of their Digital Marketing Team. As a part of your interview process, you are required to provide 5 ideas/ strategies/ tactics involving the Coke's digital marketing initiatives using a) Paid Media b) Earned Media and c) Owned Media. Also mention what kind of metrics you will be recommending to evaluate the strategies suggested by you. Please refer to the suggested format below: