1. Differentiate between business-to-business (B2B) and business-to-consumer (B2C) marketing.
2. Analyze several strategic marketing B2B models.
3. Examine the importance of developing relationships with customers, suppliers, and buyers within the B2B model.
4. Discuss the organizational buying complexities, including the long sales cycle, multiple buyers, complex purchase process, and the high volume of sales.
5. Describe the guidelines for effective marketing within the B2B sector, utilizing the marketing mix.
6. Summarize the importance of e-commerce in the business-to-business world.
7. Distinguish how global competition will impact B2B marketing.
8. Explain business-to-business marketing ethics.
Attachment:- b2b_syllabus.rar