Homework
Instructions
The paper for your term project. Your term project for this class is a 15 pages marketing plan for the product or service that was approved in your proposal.
• Required Marketing plan Headings:
• Executive Summary
• Situation Analysis
o Market Summary
o Target Markets
• Marketing Demographics
o Geographics
o Demographics
o Behavioral factors
• Market Needs
• Market Trends
• Market Growth
• SWOT Analysis
• Competitors Analysis
• Market Strategy
o Marketing objectives
o Financial objectives
o Positioning strategy
• Marketing tactics
o Product
o Price
o Distribution
o Communication
o Research
• Financials
o Break-Even Analysis
o Sales Forecast
o Marketing Budget
You MUST upload homework into the HOMEWORK page or attach as a Word document.
Objectives:
A. Develop a Marketing Plan.
B. Define the types of marketing research.
C. Analyze potential pricing alternatives.
D. Define channel strategy
E. Design a sales management plan.
F. Define the process for bringing a new product or service to market.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
References
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An International Journal, 6(1), 128-148.