Principles of Marketing
Directions: Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four double-spaced pages for each part; refer to the "Format Requirements" page located at the beginning of this learning guide for specific format requirements.
Part A
1. Describe the core marketing functions within an organization.
2. Discuss the goals and expected outcomes of this organizational function.
3. Explain how companies create customer-centered businesses.
4. Describe how customer-centered businesses impact the consumer decision-making process.
5. Describe what tools are used to make effective marketing decisions.
Part B
1. Analyze marketing strategies in reaching markets with their products or services.
2. Continue with a detailed description of marketing management strategies used in the implementation of the marketing plan.
3. Conclude with the integrative strategies used in today's global environments to reach targeted markets and maximize marketing dollars spent.
4. Consider how you would proceed when marketing a product or service and compare/contrast why certain strategies would be best for the target market