Assignment
Marketing, operations, and human resource management are core areas of business. An international setting provides unique challenges in each of these areas.
Research the topic using your textbook, Argosy University online library resources, and the Internet. Respond to the following:
• Consider a foreign company marketing its products in the United States, such as the Mexican company Cerveceria Modelo that markets Corona beer in the USA. Analyze the complexities of one of the following:
o Developing product strategies (including cultural differences)
o Assessing the promotional strategies
o Developing distribution methods
o Assessing pricing strategies
• Next, consider operational issues in the U.S. market and analyze the complexities of one of these following issues:
o Production strategies
o Accessing physical resources and managing inventory
o Maintaining quality
o Financing the operations
• From the perspective of a small company venturing into international operations for the first time, discuss what you feel are the three most difficult issues that must be overcome in recruiting, selecting, and training workers. Explain how each difficulty might be overcome.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
References:
Donthu, N. and Cherian, J. (1994), "Impact of strength of ethnic identification on Hispanic shopping behavior", Journal of Retailing, Vol. 70 No. 4, pp. 383-93.
Javidan, M., Dorfman, P. W., Sully de Luque, M., & House, R. J. (2006). In the eye of the beholder: Cross-cultural lessons in leadership from project GLOBE. Academy of Management Perspectives, 20(1), 67-90. (ProQuest Document ID: 210508688).
Organization for Economic Cooperation and Development. (n.d.). Economic Surveys Brazil.
Qu, Y., & Cai, F. (2011). Understanding china's workforce competitiveness: A macro analysis.
Journal of Chinese Human Resources Management, 2(1), 8-22.
Spence, J. (2006). The importance of brand congruence. Achieving Business Excellence with John Spence.
Trucano, M. (2011). Surveying ICT use in education in Brazil. EduTech A World Bank Blog on ICT use in Education.
Zvobgo, M., & Melewar, T. C. (2011). Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions. Journal of Promotion Management, 17(1), 1-20.